How to build your nonprofit’s reputation in 3 steps
Seeking a strong reputation Americans are beginning to place more trust in for-profit companies than in nonprofits. Let’s say that again. In a survey of 500 Americans, the 2019 Edelman Trust Barometer shares, “Only 52 percent of Americans have faith that nonprofits will
Reach the right people for your brand
You're a business owner whose company is past the early stage, has built up a strong initial client base, and you have a strong team at your side: everything seems in place for you to be on track for growth,
Becoming Siren
From Siren PR to Siren “For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.” ―
Succeeding with media in the era of change
Wondering what success in media could mean for your business? Learn how to start building media relationships below, and then schedule a free, one-on-one virtual consultation with one of our co-founders, where you can get personalized media or communication strategy
Intern Fall 2020
Position: Internship Type: Part-time, for credit (15 hours per week, Mondays & Wednesdays) Please note: This position will be based virtually Location: Siren PR office 306 S. Washington Ave. Suite 230 Royal Oak, MI 48067 Siren PR is seeking a high-performing individual motivated
Media relations in the time of COVID-19
The current media landscape looks much different than it did just a few weeks ago. Our collective attention seems to be consumed with coronavirus-related content, but that doesn’t have to mean your brand’s visibility is entirely diminished. That said, emotional intelligence
Social media in the time of COVID-19
These are wild times. Most of us are being required to stay home, except for essential and brief occasions. We spend our time within the same walls and with the same people. It’s been this way for weeks already, and
Crisis Communication for Founders in the time of COVID-19
This blog post is a recap of our CEO Lindsey Walenga’s appearance on the Coping with Covid web series, hosted by Bamboo and partners. Check out a video of the full session here. We’re all experiencing negative effects as a result
Leveling Up the Business Experience
Business Experience Introduction Last year was a big year for Siren and our clients. In 2019 we welcomed 22 new clients and projects and brought in 45% of our annual revenue in Q4. How’d we do it? By getting super clear
Don’t enter 2020 without giving this strategy some thought
Image Credit: Diggity Marketing Have you ever experienced the “Sunday Scaries”? If you’re not familiar with the term, it refers to a feeling of dread ahead of a looming work week. Some business leaders experience a notched-up version of Sunday Scaries: