Senior Account Executive

Trysten Loos

Trysten is a Senior Account Executive who specializes in helping clients build genuine relationships with their audiences through purposeful brand engagement. 

Authenticity is a core value for her, and she excels at integrating multiple communication channels to convey clients’ stories accurately and with trustworthiness. Her expertise extends to executive visibility, and she employs a proactive approach to developing strategic and creative content that fosters engagement.

Some of Trysten’s notable achievements include generating over 5.3 million social media impressions in a single quarter, leading the creation of viral reel content with some reels reaching over a million views, growing an account’s social media followers by over 1,000 organically within a month, executing successful digital ad campaigns independently, and securing significant media coverage in prominent publications and news outlets such as the Detroit Free Press, MetroTimes, Detroit News, DBusiness, Crain’s, HOUR Detroit, SEEN, WXYZ, WDIV, FOX2, CBS Detroit and more.

Much like in her professional life, Trysten applies her strategic thinking over endless games of chess. She also values nurturing relationships with friends, family, and her community. Beyond that, you can find her with a film camera or horror novel in hand.

Credentials:

• B.A. of Science in Public Relations, Northern Michigan University